To Promote Or Not To Promote

To Promote or not to promote

I’ve just celebrated the release of, Just Friends and I’m once again stuck with this dilemma. Should I promote my release or let it fall by the way side and do nothing? These are always tricky questions I face. I promote by putting my release out there on Facebook, Twitter and here. I also use the yahoo groups but I wonder if I should leave it.

Are readers fed up of authors promoting their work? What should I do?

I’m not one of these people who expect their work to be picked up just because it is out there. This may not sound very confident but my work is my baby. It is part of me. I’ve sat with the characters as they’ve made their choices. I don’t always agree with their choices but I have to follow the way they want the story to go. This is crazy. I’m the writer; I’m the one in charge. I have to say that is not always the case. I have to let my characters be in charge. It is there story and I follow what is right for them.

Anyway, going back to my post about promoting.

I’m first and foremost a reader. I love books and finding new authors is a real passion of mine. There is nothing like finding a book from an author and being so taken that you have to have everything they ever wrote. I’ve had this many times and I could have lists going on for most of this blog.

Okay, I’ll write a few lol.

Heather Rainier

Stacey Espino

Delilah Hunt

Jayne Rylon

Lorelei James

Jenika Snow

Raine Miller

These are just a few authors. I have many more,

Anyway, when I see them post anything about a new release I’m on it. I don’t see it as promoting because they’re the books I want to read. They are the authors I adore.

But, does that mean I should promote or not?

During promotion I ask questions and that means I’m open to all questions. I love talking with other readers and finding out what they’re reading and to a point this is all kind of promotion, it just doesn’t come directly from the author.

What do you think? Do you like authors promoting? Would you rather we stop?

I really would love to know your thoughts from authors and readers alike.

Sam 🙂


Published by Author Sam Crescent

Sam Crescent is a USA Today Bestselling author who is passionate about romance. She resides in the UK, and loves creating new exciting characters that take her on a journey she never expected. When she's not panicking about a story or arguing with a character, she can be found in her kitchen creating all kinds of havoc.

19 thoughts on “To Promote Or Not To Promote

  1. You should absolutely promote! Most of us are so busy that we can easily miss the newest books are favorite authors have out. Author bogs, Facebook, etc is how I often find out about the new books, and your excitement about your book gets me excited to read it.

  2. I think you should promote. I follow certain authors and eagerly wait for their next book. If you don’t let us know when your books are coming out how are we going to snap up a copy on the first day?
    P.S. I hate cliffhangers so you know that means I’m impatiently waiting for Dom part 2!

  3. Promote! If readers are getting your emails and friends with you on facebook and twitter they want to know what is released and when and links to purchase your books. As a reader, I want this information so I get your emails and friended you on facebook.

  4. I like that you promote your books. It lets me know when a new book of yours comes and so I can buy it. If I am not checking the publisher’s web site I would miss a new release. Please keep letting us know about your books!

  5. Promote….I have started reading a number of new authors (well new to me) because of their promotions. I am pretty sure that is how I found you as well. 😉

    1. Hi Ashley,

      Thank you for your comment. It is nice to know what all are thinking. I love reading promotion from other authors. Without it I wouldn’t have found all those authors.

      Thank you for stopping by.


  6. Promoting is a way to develope a more ‘personal’ relationship with your readers. I get a lot of mail from readers who are waiting for me to promote my next release. They like the way I add little personal tidbits to describe my newest work. Speaking as a reader, I’d miss out on a lot of new writer’s work if I didn’t see their promos, and decide to give them a try. I agree that building your backlist helps to sell your books, but to me, promoting keeps me remembering just who it is that buys my books, and keeps my author name alive.

    1. Hiya Missy,

      I love reading other authors. I find their promotion so easy to read but when I’m thinking of myself I don’t know if I’m being too personal or waffling on.

      As a reader without promotion I’d go insane. I love reading so much that I wouldn’t find all the wonderful authors.


  7. I am so glad that you promote. I love your books. I was so pleased that you promoted Laurie Roma. Her books are great and I would have never found them if I had not read your newsletter. Keep up the good work.

  8. I have found many wonderful authors yourself included in promoting. I really think with all the books out there this is a given. No promotion a great author could fall to the wayside and never even be known.

    1. Hi Pamela,

      That is how I’ve found so many wonderful authors. I always struggle because I don’t want to thrust my work in others faces but without promoting, how do we know what is out?

      Thank you so much for your views.


  9. I’ve been told by many of the more seasoned authors than myself that the best promotion is to build up your back list…keep writing. You’ve done that in spades. 🙂
    I think “if it ain’t broke, don’t fix it.” What you’re doing is working for you and it’s an inspiration to the rest of us to keep writing and living our dream.

    1. Hi Tammy,

      I’ve heard about the backlist and I’ve also heard a lot of negative comments about promotion. From the comments I’ve read here it seems they are not always founded.

      Thank you for stopping by and letting me know your opinion.


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